“We’re not putting our chicken out to pasture. It still rules the roost. But when our fans shared their passion for new ways to enjoy the flame-grilled taste of El Pollo Loco, we couldn’t wait to bring the sizzling flavor of our juicy new Sirloin steak to the masses,” said Steve Carley, chief executive officer of El Pollo Loco, Inc. “El Pollo Loco has taken the bull by the horns. We are expanding our 30 years of flame-grilling expertise to Sirloin steak that is deeply marinated in a signature blend of citrus, garlic, herbs and spices and then grilled over open flames by our expert cooks. Don’t fence us in!”

Coupon - FREE Grillmaster Steak Taco (expires 01/31/10)

Officially stampeding into stores across the nation on Saturday, January 9, El Pollo Loco’s newest additions to the coop include several Sirloin steak specialties prepared Carne Asada style:

• Two Steak Tacos- Citrus-marinated, flame-grilled Sirloin steak with cilantro and onion in authentic corn tortillas
• Grillmaster Steak Taco- Citrus-marinated, flame-grilled Sirloin steak layered with melted Jack & Cheddar cheeses and topped with fresh Pico de Gallo and guacamole in an authentic grilled flour tortilla
• Sirloin Steak Bowl- Citrus-marinated, flame-grilled Sirloin steak served with fresh cilantro, onions and Pico de Gallo salsa atop Spanish rice and pinto beans
• Steak & 3-Cheese Quesadilla- Citrus-marinated, flame-grilled Sirloin steak layered with three melted cheeses- Jack, Cheddar and Cotija-grilled in an authentic flour tortilla and served with guacamole and sour cream

El Pollo Loco - Steak Quesadilla

El Pollo Loco - Grillmaster Taco

Beginning Sunday, January 17, El Pollo Loco will debut two entirely new TV campaigns – one each in English and Spanish – that introduce the Flame-grilled Sirloin steak menu as well as new “flame” characters that communicate the difference that grilling over an open fire makes. In the English spots created by Los Angeles, CA-based Krueger Communications, the Firemaster (a grill chef created entirely out of CGI flames) demonstrates why El Pollo Loco is the only place he can grill his always perfect chicken and steak. As an original CGI character, the Firemaster is poised to become a well-recognized and unique mascot for El Pollo Loco.

The new Spanish-language spots created by Burbank, CA-based cruz/kravetz: IDEAS take viewers into Grill-land where they discover a comedic band of flame characters that offer the inside story behind the flame-grilled deliciousness of El Pollo Loco.

The flame-grilled chicken AND steak restaurant will host the Stampede for Steak on Wednesday, January 20 to bring the herds into a Los Angeles restaurant (8154 Sunset Blvd. at Serrano). El Pollo Loco will be corralling customers dressed in cowboy-themed clothing to come celebrate the new steak items and earn a FREE flame-grilled sirloin steak taco between the hours of 10 a.m. and 3 p.m. Those who tweet, post on Facebook or email El Pollo Loco a picture of themselves in their cowboy or cowgirl attire at the Stampede for Steak will be entered to win $250 in El Pollo Loco gift vouchers. Five lucky winners will be selected to enjoy El Pollo Loco’s flame-grilled deliciousness. Holy cow!

About El Pollo Loco
El Pollo Loco is famous for the unique preparation of its award-winning “pollo” – fresh, natural hormone-free and antibiotic-free chicken marinated in a special combination of herbs, spices and citrus juices, then flame-grilled, hand cut and served hot off the grill with warm tortillas, freshly prepared salsas and a wide assortment of side dishes. Rounding out the menu are fresh, flavorful entrees inspired by the kitchens of Mexico, including signature grilled burritos, Pollo Bowls entrees, Pollo Salads, tacos, quesadillas, chicken tortilla soup and more. www.ElPolloLoco.com

Watermark Grill - Jumbo Alaskan King Crab Legs

Watermark Grill - Aged Center Cut Prime Rib Eye Chop 18oz.

Watermark Grill - Lobster Tail & Grilled Shrimp

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In My Opinion By Robert McGuire:
Watermark Grill Prime Seafood & Steaks in San Antonio, TX – Watermark Grill is a great place to get some of the best and freshest fish & seafood from around the world. Watermark Grill also serve up some prime steaks as well and they’ve got a nice raw bar where you can sit and eat, also spark up a conversation with their great chefs. I’ve been there a couple of times now with friends and family, each time has been a great experience, along with a delicious meal.

Although Watermark Grill is located in a shopping center within Stone Oak, the parking has not been an issue at all. The service each time I’ve been thus far has been very attentive and friendly, which I think is a must now a days for the future of restaurants. I’ve put this place at an above average price for restaurants, but the quality of food and service here is a great experience that you should try and once you get here, take your time and let your taste buds enjoy the food.

Let me run down a short list of things you must try here:
Jumbo Alaskan King Crab Legs – as they are huge! They are steamed to perfection and when you get them on your plate the chefs cut them in a manner that helps you get to the delicious and very tender crab meat. You’ll also get them served with your plenty of lemon and melted butter. *This is a highly recommended item and must try from me!*

Aged Center Cut Prime Rib Eye Chop 18 Oz. – is a very expensive item on the menu as it is a 100% USDA certified, aged Prime Beef (not Choice Beef). My steak was cooked to perfection as it was very juicy, full of flavor, and tender. This was a large steak so be sure to have the appetite for it and your wallet as this meal and sides will run you $49.95. If you want steak but have a budget in mind, try some of their choices on the menu.

Grilled Shrimp – is cooked on a natural wood burning grill so you get that great smokey flavor within each Grilled Shrimp. This is a great side addition to any of main entrees or you can just order several of them and make it a meal on its own. *This is a highly recommended item and must try from me!*

For more information visit their website at:
www.watermarkgrill.net

My Overall Experience: 4.10 Stars out of 5
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Customer Service: 4.5
Food Quality: 4.0
Atmosphere: 3.5
Parking: 4.0
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Category: American Food, Seafood, Grill
Price Range: $$$ (between $20-$40 = Above Average)

Location Visited:
18740 Stone Oak Pkwy
San Antonio, TX 78258
tel: (210) 483-7600

Google Map:

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